Archival materials

I think the most archival things in regards to Starbucks is their cup. No one has anything like it, although people try to duplicate it, no cup is better. Including the sleeve for hot drinks! I also think the Starbucks book is a material thing, although I will not be including that material in my paper it is still something that is a big part of the Starbucks story and the information that is included, The music and ambiance you get while in a store is an archival material. The exclusive coffee makers that help you to try and repeat the coffee experience at home is exclusive to Starbucks that is sold in their stores.

Lives on the Boundary

I liked how passionate Rose was about making a difference in students lives. When he argues that writing and reading are fundamentally social: "We hear stories read by others and we like to tell others about the stories we read; we learn to write from others and we write for others to read us" (109). He confesses, "My first enthusiasm about writing came because I wanted a teacher to like me" (102). He also stresses that the academy is a community with its own language, and one must be let in as well as learn to enter and succeed. A high school teacher opened the door for him when he "gave me the right books to read" (34). In his own enculturation at Loyola University, he says, "I was encountering a new language" (54). Professors gave him "a directory of key names and notions" (49). Further, Rose dismisses what he calls "so many platitudes about motivation and self-reliance and individualism" (47); but he insists that the humanities must be truly human. Learning takes place in community, providing guidance, support and role models so that students may grow into confidence and inclusion.

I thought this read was easier than others we've had and a good story. He has over come a lot and made not only a difference for himself, but in others lives. I think it is a good book for this type of writing class because it lets you see some things from another perspective. 

Online Community

I looked up many sites for the Starbucks community. I feel as though I can do a better job without the online community or chat boards. I feel as though what I'm researching I can find what I need "in house" so to speak. Going face to face at the store I'm researching will help me more in this situation. I also felt like with my topic it was more based on opinions. Nonetheless, enjoyed reading some stories, unfortunately irrelevant to me.

Glossary for Starbucks

Glossary of terms from Starbucks:


     Sizes:

• Short - 8 oz. -The smallest size Starbucks offers, but you'll probably only get this size if you ask for it by name; anyone asking for a "small" will get a Tall, which is the smallest size for which the prices are actually on the menu. Only hot drinks can be served in the Short size. 

• Tall - 12 oz. -This is what you'll get if you ask for a "small" drink. 

• Grande - 16 oz. - This is the "medium" size. Pronounced "GRAWN-day." 

• Venti - 20 oz. hot, 24 oz. cold. - Pronounced "VENN-tee," and means "twenty" in Italian. For some reason the iced (cold) Venti cups hold four more ounces; for this reason, Venti espresso drinks have an extra shot of espresso in them, and cost a few cents more than their hot equivalents. 

• Trenta - 31 oz. Hot 32 oz. Cold- Not served in many areas, including Tennessee. Coffee version of "supersize". Appears as if no one serves the Trenta as a hot beverage. 

Drinks:

• Americano: espresso and hot water. Not for the faint of heart.
• Cappuccino: espresso (number of shots depends on the size), a little bit of steamed milk, a lot of foam; stronger than a latte
• Caramel Macchiato: vanilla, steamed milk, espresso, and foam, topped with caramel sauce. This particular drink is exclusive to Starbucks.
• Chai: spicy black tea "infused with cardamom, cinnamon, black pepper and star anise"; can be drunk hot, iced, or in latte form
• Cinnamon Dolce: flavor exclusive to Starbucks, includes sweet cinnamon, butter, and brown sugar
• Decaf: no caffeine; decaffeinated coffee
• Double: adding an extra shot of espresso to a drink that ordinarily only has one
• Doubleshot: 6.5 oz can with espresso and "a touch" of cream, also comes in Doubleshot Light (less fat and sugar)
• Espresso: highly concentrated, heavily caffeinated coffee; it comes in the form of a shot (not an injection, although many probably would like that); described on the Starbucks website as having "rich flavor, lingering aroma and caramel-like sweetness"
• Espresso Con Panna: shot of espresso with a small scoop of whipped cream
• Espresso Macchiato: espresso shot with a small amount of foamed milk
• Ethos Water: essentially just expensive spring water... but with a mission
• Flavor Shot: a few squirts of a particular flavored syrup that you can add to any beverage. coffee or not; many also come in a sugar-free version
• Frappuccino Blended Coffee: frozen drink made of coffee, milk, and flavoring (many options), blended with ice, can be topped with whipped cream -- Flavor options include Vanilla, Caramel, Cinnamon Dolce, Coffee, Espresso, Java Chip, Mint Mocha Chip, Mocha, Pumpkin Spice (seasonal), White Chocolate Mocha
• Frappuccino Light Blended Coffee: the same as Frappuccino, but with fewer calories, uses nonfat milk and sugar-free syrups if applicable
• Frappuccino Blended Crème: frappuccinos without coffee, each has milk and ice, but other ingredients depend on the flavor. Flavors include Double Chocolaty Chip, Pumpkin Spice (seasonal), Strawberries and Creme, Tazo Chai, Tazo Green Tea, and Vanilla Bean
• Frappuccino Juice Blend: just one blend, Lemonade (Strawberry Lemonade in the summer), made with lemonade flavoring blended with ice
• Grande: the middle sized drink at Starbucks, medium; hot espresso drinks come with 2 espresso shots
• Half-Caf: half caffeinated, half decaf
• Latte: espresso, a lot of steamed milk, and a little bit of foam on top; not as strong as a cappuccino
• Mocha: espresso, a lot of steamed milk, and mocha syrup, which is essentially dark chocolate syrup
• Pike Place Roast: Starbucks' newest coffee, described as having "a smooth, subtle flavor"
• Protein Fiber Powder: basically what it sounds like, adding powdered protein to you drink
• Shot: 1 oz, usually associated with espresso
• Skinny: made with nonfat milk; if the drink has syrup, the syrup will be sugar-free
• Soy milk: milk for those who either don't like or can't drink regular milk, made from soy beans, no lactose
• Tall: the smallest size (seems counterintuitive, doesn't it?), hot espresso drinks come with 1 espresso shot
• Tazo Tea: Starbucks' brand of tea, can be made into iced teas, lemonades, and lattes, hot and cold, many different flavors
• Triple: adding a third espresso shot to a drink that originally has two
• Veinte: the largest size, hot espresso drinks come with 2 espresso shots
• Via: Starbucks' latest initiative: their instant coffee, both for hot and iced coffee
• Vivanno: Starbucks' exclusive frozen blended fruit drinks made with Naked juice, whey protein, fiber powder, milk, ice, and a fruit. Flavors: Banana Chocolate (made with cocoa), Banana Chocolate with Espresso, Orange Mango Banana, Orange Mango Banana with Matcha Green Tea Powder.

Week 7, 1st post about transcribed material

I picked the worst place to get my first information. The airport, a venue I can't even get back in unless I have a ticket. Any who, I had a week that caused me to travel and was behind on my studies, so as I grabbed a cup of joe at 5:30am in the Nashville airport on September 30th, I asked the lady behind the counter if I could ask her a few questions. I also explained I was doing a study on Starbucks and I wasn't a crazy person wanting to know this many details this early. Not in the mood to talk, I got up enough courage to ask her why she worked at Starbucks? Sh simply stated she needed a job and the airport was close to her. Realizing this wasn't what I was looking for I switched gears and asked what she enjoyed most at her job. She said the people, crazy orders, and conversations. I also asked if she ever has the same customers being in the airport and she said at times. I guess the business men/women that live here and might travel for work on a routine basis.

So while I can't use this one for my paper because it doesn't have enough dense material, I can learn from it and be more selective in my question asking. Unfortunately it was getting busier and busier even at 5:30am.

Map-Brainstorming

I decided to draw this type of map after I received my email stating to choose a direction. This way of brainstorming is helping me see what I find most interesting. It helps me to see why people want certain things and choose certain coffee shops.